The platform is rolling out a new feature that permits them to lessen the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the platform revealed that it currently hosts over 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a global launch. This development aligns with a surge in content created by AI, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the quickest rising video streams on a competing service only show clips produced artificially. A considerable share of this content is deemed low-quality AI content, a label for inferior, factory-style content that is frequently absurd or surreal.
“We know from our community that numerous viewers like content made with AI tools, from digital art to science explainers, and we aim to give people the option to see more or less of that, depending on their own preferences,” commented a spokesperson.
Volume and Proportions
The platform disclosed that there are presently 1.3bn videos on its network identified as artificially created. In total, over 100 mn videos are submitted to the app daily, making clips made by AI a limited part of its overall inventory.
How to Adjust Settings
Viewers will be capable of reduce or increase the volume of artificial media they see by opening the “manage topic” option in the platform and choosing AI-made media. Additional categories that can already be controlled under the tool encompass news, clothing, beauty, and dance.
Content Labeling and Policies
Its rules oblige creators to identify convincing AI-generated content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any believable artificial content that is unmarked can be removed under its user guidelines.
Furthermore, the app will now apply an “AI-made” label to content created with its own AI tools, or identified by an industry-wide initiative for identifying AI-generated material. This step is intended to help prevent users from trying to circumvent the tagging system.
Responsible AI Funding
The company is additionally establishing a $2m AI literacy fund for experts and institutions to develop informative material about using AI responsibly. This initiative will support educational bodies focused on teaching coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, during debate over plans to lay off numerous content moderators in the United Kingdom. TikTok is expected to eliminate a significant number of roles in its trust and safety team in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most harmful content ahead of it has to be seen by humans. The platform reported a significant reduction in disturbing and violent content seen by content reviewers over the past year due to reliance on its AI tools.
It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to harmful content as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”
